WHY TO CONSULT US

COMPLEXITY OF DIGITAL MARKETING THESE DAYS IS A BIT INSANE

Number of digital channels is enormous

You can run very successful campaigns in a specific channel, but you can still struggle with being successful digitally

Channels are managed by separate teams

Your web might be run by your marketing team, whereas your campaigns are managed by your agency and you might use different agency to run your social media

All the technology can get complex

You store data about your customers in CRM, your products are managed by your ERP and your email campaigns could be managed by a third party

Your organisation structure doesn't fit digital

You also might struggle with digital because your organisation might be structured differently – where is the boundary between sales and marketing organisation when talking about ecommerce?

HOW DO WE SPEAK ABOUT DIGITAL

IN OUR APPROACH A COMMON LANGUAGE PLAYS A KEY ROLE

Digital Strategy is a must. But honestly, what is that? Is it your campaign plan for next quarter? Or the statement of senior management that you’ll go social? And who should be the ones coming with the strategy? Is it Marketing? Or IT maybe? Or your Agency?

We will speak with you in a common digital language – you need to be able to present your strategy to a senior management to demonstrate the value and thus assure appropriate funding. You need to explain to your IT which technologies you need and which data integrations are necessary. Your marketing people must understand, what digital journeys are available. And on top of all that, you need to understand where you are today, and what are the next steps you take. Once your digital strategy is ready we will hand it over to you in a document easy to understand and explain to other stakeholders.

HOW DO WE UNDERSTAND DIGITAL MARKETING STRATEGY?

WE HAVE CAME UP WITH A WELL DEFINED AND STRUCTURED PROCESS SO THAT WE CAN TOGETHER DEFINE:

AUDIENCES

Who are your customers online

CHANNELS

Which channels you should be working today and in the near and more distant future

CUSTOMER YOURNEYS

What should be the customer journeys across different channels

SUCCESS IN DIGITAL

What should be the definition of success and how to measure it across digital and in particular channels

AND IDENTIFY GAPS IN:

TECHNOLOGIES

CRM, CMS, DMP, many integrations – yes, in ideal world you would have most of them, but in reality you need to have your priorities – we’ll help you with that.

DATA

Mess in Data? Don’t worry, this is more of a norm rather than exceeption these days. Sorting out the mess with data can be expensive, but we know of a strategy, that can help you out.

RESOURCES

Most valuable resource when you want to be successful with digital are people. People with knowledge who work as a team – we’re experienced with building digital teams and can help you identify what your digital team should look like.

PARTNERS

ONCE WE PREPARE YOUR DIGITAL STRATEGY…

You will be able to establish common language within your company across different teams and with your partners. Find the right balance between owned, paid and earned channels. Address gaps in resources and techonlogy through well defined roadmap and present the value for the company to secure funding

HOW DO WE WORK ON THE STRATEGY SPECIFICALLY?

Let's see the process step by step

  • We will define the STAKHOLDERS to our project first – among people at your company and among your partners.
  • We will run through the first set of structured INTERVIEWS to give you our suggestion of the scope.
  • We agree on the SCOPE – maybe you have a very good resons to not enter some specific channels or face limitations on IT side and it wouldn’t be effective to focus on specific channels or audiences at this time.
  • We run DEEP DIVE SESSIONS with the stakeholders
  • We present our initial SUGGESTIONS
  • You provide us with FEEDBACK
  • We FINALISE the STRATEGY and deliver it

YOU RECEIVE MORE THEN THE STRATEGY

  • We give you the strategy itself which is a document – don’t worry, it’s really simple to understand.
  • We give you a training – do you remember when we mentioned, that common language is crucial? On this training, we fix exactly that – we will introduce the strategy and establish common terms, that will make everyones life much easier.
  • We give you additional assets, that you can use for strategizing about your campaigns, new customer journeys and next iterations.

ALL THE STRATEGY WITHIN 1 MONTH, Depending on:

  • Availability of key STAKEHOLDERS on your side
  • SIZE of your company; number of markets
  • CHANNELS you work with