WHAT IS MARKETING AUTOMATION?

WE BELIEVE IT’S ABOUT BEING MORE RELEVANT TO YOUR CUSTOMERS LEVERAGING RIGHT CHANNELS AND EMPLOYING DATA

Orchestration capability for all your marketing channels

Finally there is a way to orchestrate across different channels both owned and paid.

Real customer centricity

Stop pushing individual messages across random channels, but rather start thinking in customer journeys – across channels, across your products and services, unobtrusive to your customers and maximally efficient to you.

It's also about sales and IT

Marketing Automation helps you to sell faster, sell more and to customers that do not only buy once. Marketing Automation is also about IT – with right platform you reduce IT costs for delivery and improve the quality and actionability of your data.

It's about your content

Content – no matter whether it’s your blog, product description, email newsletter – plays key role in differentiation against your competitors. But Marketing Automation gives owned content a brand new dimension – you can help your customers get closer to intended behavior – whether it’s buyng your products and services or registering for your event.

WHAT IS MARKETING AUTOMATION NOT ABOUT

BECAUSE IT’S NOT ABOUT DOING LESS – IT’S ABOUT DOING MORE. MORE EFFECIENTLY

Marketing Automation is not about automating your marketing and laying off your marketing team. Yes, some of the activities will take significantly less time, but your team will be able to do much more – from configuring customer journeys that will bring new revenue streams to producing engaging content that will turn your visitors closer to becoming your customers. And all of that will be measurable.

Marketing Automation is definitely not just a technology. It comes with significant changes to the way you do your sales and marketing. Data will become key to your decision making – and the more decisions you’ll make based on data, the more data you will collect.

SO WHAT ARE THE CAPABILITIES MARKETING AUTOMATION WILL BRING?

WE HAVE SELECTED THOSE WE UNDERSTAND AS THE MOST POWERFUL ONES

CAMPAIGN CANVAS

Journey Builder, Campaign Canvas – no matter how you name it, being able to create customer journey, that goes across different channels without having to involve IT is awesome.

REPORTING

With Marketing Automation you can see what your customers are doing, how engaged they are, how campaigns contribute to their engagement and all that in real time. It’s not “Spray & Pray” anymore.

VISITOR TRACKING

Any action visitors do on your sites enriches your data. Same is valid for data collected from email channel. Combine this with integration to CRM and other systems and you get most powerful and actionable marketing and sales data.

SEGMENTATION

With Marketing Automation you collect a lot of data and all these data can be used for segmentation. Whether you want to send specific content within email newsletter or target social media campaign to those who liked your page – it’s possible and simple to do.

LANDING PAGES

Increasing your web footprint has never been easier. Landing pages will become natural part of your campaigns. With dynamic forms you will turn visitors into customers and collect more data about them. All that with no need to code.

PROGRESSIVE PROFILING

With Marketing Automation you can see what your customers are doing, how engaged they are, how campaigns contribute to their engagement and all that in real time. It’s not “Spray & Pray” anymore.

A/B TESTING

A/B Testing is the only way to measure the impact of changes you make to your content. It is also about delivering it in a safe way – you want to learn from your fails, but you want to fail with smallest possible audiences.

REAL TIME INTERACTION

Being able to make right decisions related every single customer in real time has never been this close.

ENABLING YOU TO DO MANY THINGS:

FOCUS ON RESULT

And not means to deliver it – whether is streamlined publishing of your microsites, responsive emails without the hassle of coding or good reporting and BI.

GET MORE OUT OF YOUR MARKETING SPEND

There are many reasons why Marketing Automation gives great return on investment – better time to market with your campaigns, more engaged customers, better acquisition, smarter use of owned channels and perfect reporting are only a few to mention.

GET MORE OUT OF YOUR DATA

Marketing Automation will help you to start collecting data about your customers in aconsistent manner. It will also help you find the right aligment with your IT – instead of leveraging IT for marketing execution, you will free up their hands to focus on data integration.

START OWNING THE RELATIONSHIP

Wheter it’s your digital reach through your mailing lists, social media followers – being able to engage with your customers directly and being able to increase your reach is key to your marketing effectiveness. Paid channels are awesome, but only when they amplify your owned ones.

READY TO TALK?

If we’ve managed to persuade you about the fact, that Marketing Automation is greatest change to marketing & sales we’ve seen in decades, let’s talk about it. If you’re not sure, how to align your strategy to Marketing Automation, check how we could help with that.