What is it?
A Customer Data Platform (CDP) allows you to manage and unify customer data from various touchpoints in real-time. A CDP typically integrates with sources such as websites, CRM, social media, email campaigns, physical stores, and mobile applications, compiling a 360-degree customer view.
This unified data drives highly personalised marketing, enhanced customer experiences, increased sales, improved targeting, and precise analytics.
What does it cover?
1
Data Collection
Enables you to collect a rich collection of customer data through various touchpoints such as websites, mobile apps, and offline channels.
Allows for structured and unstructured data integration, paving the way for a robust data repository.
Facilitates real-time capture of customer interactions, preferences, and transactional histories.
Grants you the ability to set up automated data collection workflows, saving time and ensuring accuracy.
2
Unification & Identity
Empowers you to create a unified view of each customer by consolidating disparate data points into a single, coherent profile.
Allows for the harmonisation of customer data residing in different formats and systems.
Improves Customer Experience and loyalty by unifying registration, login and password-reset processes across channels.
Enables seamless customer journey across all sales and marketing channels, including your own and 3rd-party websites, mobile applications, in-store systems and others.
Allows consolidating customers' consent and preferences across all applications and databases.
Eliminates security and financial risks associated with in-house solutions. More detail about CIAM (Customer Identity and Access Management) is here.
3
Segmentation
Permits the categorisation of your customer base into distinct segments based on their behaviours, preferences, and characteristics.
Enables you to craft bespoke marketing strategies, targeting specific groups with messages that resonate.
Allows for the dynamic segmentation of customers, adapting to changes in their behaviours and preferences over time.
Facilitates the creation of predictive segments, utilising historical data to anticipate future customer behaviours.
4
Activation
Enables you to utilise customer insights to orchestrate personalised campaigns across diverse channels.
Facilitates real-time campaign adjustments, reacting swiftly to changing market dynamics and customer responses.
Allows for the seamless integration with marketing automation tools, enhancing campaign efficiency and effectiveness.
Grants the ability to activate data science models in marketing campaigns, enhancing personalisation and engagement levels.
5
Prediction
Harnesses predictive analytics to anticipate future customer behaviours and preferences.
Enables you to develop proactive strategies, anticipating customer needs before they arise.
Allows creation of predictive models, offering insights into potential customer lifecycles and value.
Enables machine learning algorithms for deeper insights and more accurate predictions.
6
Reporting
Enables you to craft detailed reports and dashboards, offering a birds-eye view of customer behaviours and campaign performances.
Allows for custom report creation, focusing on metrics that align with your business objectives.
Facilitates the generation of real-time insights, allowing for swift adjustments to strategies.
Grants you the ability to share insights across teams, fostering a collaborative and data-driven culture.
Why you need a CDP platform
1
Broaden Customer Understanding. A CDP gathers information around the clock, consolidating data from various touchpoints to provide a comprehensive view of your customer's behaviours and preferences, ultimately helping to widen your understanding and reach.
2
Boost Sales and Revenue. Through the efficient identification and personalisation of customer experiences, a CDP assists in targeting potential customers more effectively, paving the way to increased sales and revenue.
3
Enhance Customer Loyalty. By tailoring customer engagement journeys and offering personalised product recommendations and communications, a CDP facilitates an enhanced customer experience, fostering greater loyalty.
4
Elevate Operational Efficiency. By automating data management processes and customer engagement workflows, a CDP aids in increasing operational efficiency whilst decreasing labour costs.
5
Facilitate Omnichannel Engagement Strategies. Integrating seamlessly with mobile applications, websites, customer service channels and social media platforms, a CDP helps create a uniform and integrated customer experience, fostering increased loyalty and driving sales.
6
Deepen Customer Data Insights.
With in-built tracking and analytical tools, a CDP provides profound insights into customer behaviour, enabling you to craft data-driven improvements to your marketing and sales strategies.
7
Amplify Scalability. Capable of managing a vast amount of data and customer profiles without relying on additional manpower, a CDP enhances the scalability of your marketing and sales operations.
8
Streamline Data and System Integration. Featuring native connectors and a standardised API layer, a CDP allows for seamless integration with your ERP, CRM, and Marketing-automation platforms, facilitating a smoother, more cohesive data management experience.
The CDP platforms we work with
We work with the best two enterprise-grade CDP solutions available today:
Both can help you deliver exceptional customer relationships, but each includes slightly different features, can be integrated with other platforms and has different pricing models.
​
We'll help you evaluate your specific needs and identify the best fit for you.
