What is it?
A marketing automation platform enables you to deliver personalised customer experiences across your sales and marketing channels and increase customer loyalty and sales.
Automating sales and marketing processes and optimising performance will also boost your operational efficiency and ROI.
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Segmentation
Streamline sales, enhance customer relationships, and gain valuable insights
Increases ROI by allocating resources to high-performing segments
Improves the relevance and effectiveness of marketing messages
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Channel execution
Automates execution of multi-channel campaigns
Measures and analyses performance in real-time to make data-driven adjustments
Optimises campaigns across channels for maximum impact
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Personalisation
Creates personalised messaging and content for target audiences
Builds stronger customer relationships through tailored interactions
Increases engagement and conversion rates
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Lead scoring
Prioritises leads based on their likelihood to convert
Improves the efficiency and effectiveness of the sales process
Allocates resources to the most promising leads
Why you need
marketing automation
1
Boost sales and revenues.
Sophisticated segmentation, personalisation, and targeting capabilities ensure you reach the right people at the right time through the right communication channel and sell more.
2
Conquer omnichannel sales. Cross-channel personalisation and targeting capabilities will help you streamline customer journeys across your sales channels and enable perfect shopping experiences.
3
Engage customers better. Message and channel personalisation will increase your communications' relevancy, customer engagement, and retention.
4
Increase team efficiency. Automating repetitive tasks and communications will save time and resources for more strategic tasks.
5
Scale. Marketing automation will enable you to run your business consistently in multiple markets efficiently and at pace.
6
Be nimble and agile. Advanced segmentation, analytics, and multivariate testing capabilities will boost your marketing campaigns' speed, relevancy and competitiveness.
7
Manage information better.
Centralised customer and campaign data will unlock learning, improve collaboration and fulfil data security and compliance rules and regulations.
Marketing automation partners we work with
We work with the best five enterprise-grade solutions available today:
All five can help you manage marketing automation, but each includes slightly different features, can be integrated with other platforms and has different pricing models.
We'll help you evaluate your specific needs and identify the best fit for you.
