What is it?
A CIAM (Customer Identity and Access Management) solution enables you to unify and manage customers' identities and access across your sales and marketing channels. It will also help you efficiently implement and manage your data governance and security rules and comply with GDPR, HIPAA, and CCPA regulations.
CIAM's centralised customer profiles and advanced analytics also deliver valuable insights into your customers' behaviour, enable personalising their omnichannel experiences, help improve their engagement and loyalty and boost your sales conversions. CIAM is an absolutely crucial component to your CX ecosystem.
What does it cover?
1
Unified customer profile
Enables advanced customer insights, profiling and segmentation
Unlocks possibility to add new portals and applications seamlessly integrated into your ecosystem
Enables your business to scale quickly across different regions, markets and brands
Allows you to act as an identity provider
Unlocks omnichannel marketing automation potential
Unlocks new revenue potential (e.g. suppliers' funding)
Improves Customer Experience and loyalty by unifying registration, login and password-reset processes across channels
2
User Groups
Unlocks B2B and partner-channel opportunities
Enables onboarding households and families in B2C scenario and thus multiply your reach
Enables linking profiles in many B2B and B2C scenarios (e.g. Agency sales model, Family profiles, Group buying, etc.) and multiplying the reach of associated marketing activities
3
Single Sing On
Enables seamless customer journey across all sales and marketing channels, including your own and 3rd-party websites, mobile applications, in-store systems and others
Eliminates security and financial risks associated with in-house solutions
Painlessly resolves the challenges associated with integrating solutions with different authentication or consent policies
4
Consent Management
Allows consolidating customers' consent and preferences across all applications and databases
Enables consent collection and reconsenting scenarios that will significantly increase your reach to your customers
Enables customer to easily self-manage their consents and preferences
Eliminates all risks associated with GDPR non-compliance
Why you need a CIAM solution
1
Maintain regulatory compliance. Detailed data management and reporting capabilities will help you comply with regulations such as GDPR, HIPAA, and CCPA.
2
Security data and access.
Robust authentication and authorisation mechanisms will protect user data and prevent unauthorised access, which will help you to meet compliance requirements and protect against data breaches. Seamless integration of 2-factor authentication (2FA) with minimal impact to conversion.
3
Reduce risks. The vendors' built-in security and continuous improvements roadmaps reduce the risks and costs associated with security breaches.
4
Be cost-effective. Centralised user data and consent management will help you to reduce the costs associated with maintaining data and managing customer enquiries and complaints.
5
Reduce time to market.
Enabling brands to launch new channels and enter new markets faster and with much less effort than with custom solutions built in-house.
6
Understand customer better.
Detailed insights into user behaviour across channels, preferences, and demographics enable you to improve your sales conversions, customer engagement and support and customer loyalty.
7
Personalise omnichannel journeys. Collecting and analysing customer journeys across channels enables targeted marketing and promotional offers, which will increase customer engagement and revenues.
8
Painlessly integrate data and systems. Native connectors and a standardised API layer allow integration with a wide range of data sources, systems and applications, which will help you unify customer information, streamline your operations and increase efficiency.
9
Grow. Robust CIAM platforms are built to support large numbers of users and handle high traffic loads, making them suitable for large and growing companies.
10
Improve staff experience and workload. Self-service capabilities, such as password reset and account recovery, or consent management, will improve your customer support teams' experience and reduce their workloads.
CIAM partners we work with
We work with the best three enterprise-grade CIAM solutions available today:
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All three can help you manage customer identities and access, but each includes slightly different features, can be integrated with other platforms and has different pricing models.
We'll help you evaluate your specific needs and identify the best fit for you.
